Apple = Lomo

Lomo says: “Don’t think, just shoot.”

Apple says: “Random is the New Order.”

With the Lomo camera you get: Soviet-era camera with iffy quality control that takes often-blurry pictures with oversaturated color and inaccurate exposure. Lomo calls it: Lomography

With the iPod Shuffle you get: a display-less mp3 player that emphasizes playing things at random because you can’t easily track through the songs on the device since you’ll only know what you’re going to hear when you hear it. Apple calls it: Autofill

With both: we have engineering and design limitations/flaws turned into marketing genius.

Discuss…

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