Correction [2007.05.30]: It’s not free to download, but darn close at just $2.99 — without DRM hassles! Available now.
I think this is a great move for the filmmakers, DJ Her and DJ Him. After making the rounds of the festival circuit this will open up the film to a wider audience who may be willing to buy a DVD. The real money isn’t in festivals — in fact, they’re downright expensive. Festivals can be a way into being picked up into wider distribution, but that’s a longshot.
The filmmakers also plan to do some DIY screenings, which is also a great low-budget way of getting your film out there.