These days we all do it. We meet someone new in person or online and then we do a search of his or her name on Google, Facebook, or LinkedIn. Perhaps we want to stay in touch, or maybe weâ€™re interested in learning more about what that person does. But Iâ€™m pretty sure that Iâ€™m not the only person who is a little disappointed when I donâ€™t find a profile picture. We donâ€™t just want to read about someone; we are naturally drawn to photographs and want to know what someone looks like. It helps us build a connection.
Obviouslyâ€”at least to us video producersâ€” video amplifies that connection by allowing us to see a person speak and act; itâ€™s more like if we were in the same room together. This is the same reason why videoconferencing and video chatting have become popular technologies among both business users and consumers.